Terms & Policies

Privacy Policy

We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and details of how to contact us or supervisory authorities in the event you have a complaint.

Who we are

Data Conversion Systems Ltd collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.

Information collected by us

In the course of product registration, technical support, contact forms and marketing, we collect the following personal information when you provide it to us:

  • Names

  • Address

  • Email Address

  • Phone Numbers

How we use your personal information

We use your personal information:

  • To provide you with marketing information, if you indicate that you want to receive such information

  • To improve our products and services and provide technical support for our products

  • To analyse website usage in order to develop our site in accordance with your needs

Who we share your personal information with

We will not share your personal information with any third party without your consent. We may suggest sharing your information with a certified dCS dealer or distributor who is local to you, and could therefore be the best person to contact regarding product demonstrations, events or technical support. If we feel this would be in your interests, we will only share your details after proactively obtaining your consent.

Whether information has to be provided by you, and if so why

The provision of name, address, phone number and email address is required from you to enable us to register your product or handle technical support or warranty enquiries. We will inform you at the point of collecting information from you, whether you are required to provide the information to us.

How long your personal information will be kept

We will hold name, address and contact details for the period we are required to retain this information by applicable UK tax law, which is currently 6 years.

Reasons we can collect and use your personal information

We have a number of lawful reasons that we can use (or ‘process’) your personal information. One of these lawful reasons is called ‘legitimate interests’.

Broadly speaking, legitimate interests means that we can process your personal information if we have a genuine and legitimate reason and we are not harming any of your rights and interests.

This means that when you provide your personal details to us, we use your information for our legitimate business interests to continue to improve our service and products. Before doing this, we will carefully consider and balance any potential impact on you and your rights.

Some typical examples of when we might use this approach are: to prevent fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our campaigns.


Your rights

Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:

  • Fair processing of information and transparency over how we use your use personal information.

  • Access to your personal information and to certain other supplementary information that this Privacy Notice is already designed to address

  • Require us to correct any mistakes in your information which we hold

  • Require the erasure of personal information concerning you in certain situations

  • Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations

  • Object at any time to processing of personal information concerning you for direct marketing

  • Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you

  • Object in certain other situations to our continued processing of your personal information

  • Otherwise restrict our processing of your personal information in certain circumstances

For further information on each of these rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.

If you would like to exercise any of these rights, please:

  • Email, call or write to us

  • Provide us with enough information to identify you

  • Let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill)

  • Let us know the information to which your request relates

If you would like to unsubscribe from any email newsletter, you can do so by clicking the ‘unsubscribe’ button at the bottom of the newsletter. Please note, it may take up to 5 days for this to take place.

Keeping your personal information secure

We have appropriate security measures in place to prevent personal information from being accidentally lost, or used or accessed in an unauthorised way. We limit access to your personal information to those who have a genuine business need to know it. Those processing your information will do so only in an authorised manner and are subject to a duty of confidentiality.

We also have procedures in place to deal with any suspected data security breach. We will notify you and any applicable regulator of a suspected data security breach where we are legally required to do so.

You can find detailed advice on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems at getsafeonline.org. Get Safe Online is supported by HM Government and leading businesses.

How to complain

We hope that we can resolve any query or concern you raise about our use of your information.

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular, in the European Union (or European Economic Area) state where you work, normally live or where any alleged infringement of data protection laws occurred. The supervisory authority in the UK is the Information Commissioner. You can contact the Information Commissioner at ico.org.uk/concerns or via telephone on 0303 123 1113.

Changes to this privacy notice

This privacy notice was published on 11-5-2018 and last updated on 11-5-2018.

We may change this privacy notice from time to time. When we do, we will inform you via email.

How to contact us

Please contact us if you have any questions about this privacy notice or the information we hold about you.

If you wish to contact us, please send an email to [email protected], write to Data Conversion Systems Ltd, Unit 1, Buckingway Business Park, Swavesey, Cambridgeshire, CB24 4AE or call 01954 233950.

Cookie Policy

When you interact with www.dcsaudio.com (the site), we try to make that experience simple and meaningful. When you visit the site, our web server sends a cookie to your computer. Cookies are small pieces of information which are issued to your computer when you visit a website and which store and sometimes track information about your use of that website. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the site and will last for longer.

We use cookies to:

  • Remember that you have visited us before. This means we can identify the number of unique visitors we receive, which allows us to make sure we have enough capacity for the number of users that we get

  • Customise elements of the promotional layout and/or content of the pages of the site

  • Collect anonymous statistical information about how you use the site, including how long you spend on the site and where you have come to the site from, so that we can improve the site and learn which parts are most popular with visitors

  • Gather information about the pages on the site that you visit. This information is only collected by reference to the IP address that you are using, but does include information about the county and city you are in, together with the name of your internet service provider.

Some of the cookies used by the site are set by us, and some are set by third parties who are delivering services on our behalf. Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting allaboutcookies.org, which includes additional useful information on cookies and how to block cookies using different types of browser. Please note, however, that by blocking or deleting cookies used on the site, you may not be able to take full advantage of some features.